To maintain relationships with CertainTeed’s (Roofing) primary audience, roofing contractors, I wrote and pitched a story for Pennsylvania company, Rutter Roofing, which donated a free CertainTeed roof to a local Army veteran. Targeted to local and trade media outlets, the campaign produced 2,043,928 in potential audience reach, including a segment on the local station, 6ABC Action News.

Targeted to HVAC publications and media outlets, this pitch campaign produced 405,444 in potential audience reach.

This new product from Amba was pitched to various trade publications as well as outlets that dealt with compact design. As a result, this campaign produced 13,295,535 in potential audience reach.